E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of criteria that Google uses to evaluate the quality and relevance of websites and web pages. Websites that have high E-E-A-T are more likely to rank well in Google search results, especially for topics that affect people’s health, happiness, safety, or finances. These topics are known as YMYL (Your Money or Your Life).
In this tutorial, you will learn:
- Why E-E-A-T is important for SEO and user satisfaction
- How adding an email address to your website can help boost your E-E-A-T by showing your identity, credibility, and contactability
- How to use Zoho Mail and Cloudflare to set up a professional email address for your website
Why E-E-A-T is Important for SEO and User Satisfaction
E-E-A-T is important for SEO because it helps Google provide the best possible answers to users’ queries. Google wants to show users websites that are trustworthy, relevant, and useful for their needs. To do this, Google uses human evaluators called quality raters who follow a set of guidelines to assess the quality of websites and web pages. These guidelines include E-E-A-T as one of the main factors to consider.
E-E-A-T is also important for user satisfaction because it affects how users perceive your website and your brand. Users want to find websites that are reliable, authoritative, and helpful for their problems or goals. If your website has low E-E-A-T, users may not trust your information, products, or services. They may also leave your website quickly or avoid clicking on it in the first place.
Therefore, improving your website’s E-E-A-T can help you rank higher in Google search results and attract more visitors to your website. It can also help you build a loyal customer base and a positive reputation online.
How Adding an Email Address to Your Website Can Help Boost Your E-E-A-T
One of the ways to improve your website’s E-E-A-T is by adding an email address to your website. An email address can help boost your E-E-A-T by showing your identity, credibility, and contactability.
An email address can help show your identity as a website owner or a content creator. It can help users know who you are and what you do. It can also help Google verify and associate your identity with your website and content.
For example, if you have an email address like [email protected], it shows that you are John and that you own or work for yourwebsite.com. This can help users trust you more than if you have an email address like [email protected] or [email protected].
An email address can also help show your credibility as a website owner or a content creator. It can help users see that you are professional and serious about your website and content. It can also help Google recognize your credibility and rank your website higher.
For example, if you have an email address like [email protected], it shows you have a domain name matching your website name. This can help users see that you are credible and legitimate more than if you have an email address like [email protected] or [email protected].
An email address can also help show your contactability as a website owner or a content creator. It can help users reach out to you if they have any questions, feedback, or complaints about your website or content. It can also help Google see that you are responsive and care about your users.
For example, an email address like [email protected] shows that you are willing to communicate with users and provide them with support or assistance. This can help users feel more satisfied and loyal than if they have no email address or an email address that bounces back or never replies.
How to Use Zoho Mail and Cloudflare to Set Up a Professional Email Address for Your Website
To set up a professional email address for your website, you need a domain name and an email service provider. A domain name is the name of your website (e.g., yourwebsite.com). An email service provider is a company that provides you with an email account and server (e.g., Zoho Mail).
Zoho Mail is a web-based email service offering several features that can help you create and manage a professional email address for your website. Some of these features are:
- Spam filtering
- Virus scanning
- Email forwarding
- Email Archiving
- Custom domain
- Cloudflare integration
Cloudflare is a content delivery network (CDN) that can help you improve your website’s performance and security. Some of its features are:
- Content caching
- DDoS protection
- SSL/TLS encryption
- Custom domain
- Zoho Mail integration
To use Zoho Mail and Cloudflare to set up a professional email address for your website, you need to follow these steps:
1. Register a domain name for your website. You can use any domain registrar you choose, such as GoDaddy, Namecheap, or Google Domains.
2. Sign up for a Zoho Mail account. You can choose from different plans depending on your needs and budget. The free plan allows you to create up to five email accounts with 5 GB of storage each.
3. Verify your domain ownership with Zoho Mail. You must add a TXT or CNAME record to your domain’s DNS settings. You can find the instructions on how to do this on Zoho Mail’s website.
4. Create your email address with Zoho Mail. You can choose any username and password you want as long as they are available and valid. For example, you can create an email address like [email protected] or [email protected].
5. Sign up for a Cloudflare account. You can choose from different plans depending on your needs and budget. The free plan offers basic features and unlimited bandwidth.
6. Add your domain name to Cloudflare. You need to change your domain’s nameservers to point to Cloudflare’s nameservers. You can find the instructions on how to do this on Cloudflare’s website.
7. Enable Zoho Mail integration with Cloudflare. You need to add an MX record and an SPF record to your domain’s DNS settings on Cloudflare’s dashboard. You can find the instructions on how to do this on Zoho Mail’s website.
That’s it! You have successfully set up a professional email address for your website using Zoho Mail and Cloudflare. You can now send and receive emails from your custom domain and enjoy the benefits of improved E-E-A-T, performance, and security.