Introduction
Are you looking to improve your website’s E-A-T SEO signals? One way to do that is by having a privacy policy page. In this blog post, we’ll discuss what E-A-T is, what SEO signals are, and how a privacy policy page can help you improve your E-A-T SEO signals. We’ll also provide tips on what to include in your privacy policy page.
What is E-A-T?
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s a concept used by Google’s Quality Raters to evaluate the quality of web pages and websites. In December 2022, Google added an extra “E” for “Experience” to the concept. The guidelines state that “websites that ask for personal information without a privacy policy may be considered low quality” [1].
What are SEO signals?
SEO signals are factors that search engines use to determine the relevance and authority of a web page or website. Some examples of SEO signals include backlinks, content quality, user experience, and social signals.
What is a privacy policy page?
A privacy policy page is a legal document that explains how you collect and use personal information from your users. It’s important to building trust with your users and complying with data protection laws such as GDPR and CCPA.
Why do you need a privacy policy page?
If you collect personal information from your users (such as names, email addresses, or payment information), you’re legally required to have a privacy policy page.
Even if you don’t collect personal information, having a privacy policy page can help you establish trust with your users by providing transparency about how you collect and use their data.
How does a privacy policy page improve your E-A-T SEO signals?
Having a privacy policy page can improve your E-A-T SEO signals in several ways:
- Expertise: A well-written privacy policy page can demonstrate your expertise in data protection laws and regulations.
- Authoritativeness: A privacy policy page can help establish your website as an authoritative source of information by providing transparency about how you collect and use personal information.
- Trustworthiness: A privacy policy page can help build trust with your users by providing transparency about how you collect and use their data.
- Introduction: Explain why you’re collecting personal information from your users.
- Types of information collected: List the types of personal information you collect (such as names, email addresses, or payment information)
- How information is collected: Explain how you collect personal information (such as through forms or cookies).
- How information is used: Explain how you use personal information (such as for marketing purposes or to process orders).
- How information is shared: Explain who you share personal information with (such as third-party service providers).
- Data retention: Explain how long you keep personal information.
- Data protection: Explain how you protect personal information (such as through encryption or firewalls).
- User rights: Explain users’ rights over their personal information (such as the right to access or delete their data).
- Contact details: Provide contact details for users who have questions or concerns about their personal information.
What should you include in your privacy policy page?
Here are some tips on what to include in your privacy policy page:
Conclusion
Having a privacy policy page can help improve your website’s E-A-T SEO signals by demonstrating your expertise, authoritativeness, and trustworthiness in data protection. By providing transparency about collecting and using personal information, you can build trust with your users and comply with data protection laws. We hope this blog post has been helpful in explaining the importance of having a privacy policy page on your website.
References
Here are the references that were used in this article:
1. https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
2. https://ahrefs.com/blog/eeat-seo/
3. https://searchengineland.com/google-search-quality-rater-guidelines-changes-december-2022-390350
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