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Boosting E-E-A-T: Link Building For Author Bio


An author bio isn’t merely a space for establishing your identity to your website visitors; it is a potent tool to solidify trust with Google, asserting that you are a credible entity.

Google aims to discern who is accountable for a website and its content. Consequently, the author’s identity becomes paramount. This significance ties into Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) factor,[1] which is a crucial determinant of content quality.

In this article, we’ll delve into the importance of integrating an author bio into your website and the manifold advantages it offers to website owners.

Does an Author Bio Boost Your E-E-A-T Signals?

Indeed, an author bio enhances your E-E-A-T signals by offering clear information to Google about the website owner and their background, thus solidifying your site’s legitimacy. Google quality raters, during their manual website review, consider elements like author bios when determining a website’s reputation.

An excellent author bio will convince Google of your industry experience, your expert knowledge on your topics, your authority within the sector, and your trustworthiness as a reputable online resource.

How Do Google Quality Raters Identify an Author Bio on Your Website?

Google Quality Raters use a software called RaterHub to verify if your website features an author bio. This software facilitates the manual analysis of a website’s quality. Quality Raters scrutinize factors such as author bios[1] when assessing the legitimacy and trust of an online website.

Aspects like author bios are crucial to Google when evaluating your website. Therefore, it’s imperative to incorporate as many trust signals as possible to appeal to Google.

Tips for Crafting an Impressive Author Bio for Google

  1. Elucidate what lends credibility to your expertise in your industry
  2. Maintain a professional tone
  3. Showcase examples of relevant past work or experiences
  4. Infuse some personality into the author bio
  5. Consider your target audience carefully when drafting your bio

Why Should You Promote Your Author Bio?

Creating an exceptional author bio is an excellent start, but you should also consider promoting it, both on your website and others. Here are some efficient techniques for promoting your author bio:

  • Create an author page and link it from the footer
  • Compose a press release about you as an author and link back to your author page
  • If you have a video introducing yourself, upload it on YouTube and promote your author page through it
  • Build tier two backlinks to any third-party endorsement websites
  • Share your author bio or author page on your social media profiles

Promoting your author bio is crucial as it signals your experience, expertise, authoritativeness, and trustworthiness to Google Quality Raters.

Optimizing SEO and E-A-T Signals with Reverse Sink or Swim SEO

When selecting a link-building agency, it’s vital to ensure the agency can utilize advanced reverse sink or swim to prioritize featuring the author’s name in the title and URL.

Reverse sink or swim refers to the practice of incorporating your keyword in the title and URL of the page you are linking from. This tactic offers numerous benefits, including:

  1. Boost in brand signals and search rankings
  2. Enhanced E-E-AT (Experience, Expertise, Authority, Trustworthiness) Score
  3. Improved social media sharing

You can elevate this strategy by employing what we call ‘The Absolute Killer Title Tag’, which comprises {TOPIC} + {AWARDS} + {BRAND} + {AUTHOR}. This combination in a guest post’s title tag can significantly enhance:

  1. SEO benefits and brand exposure
  2. Display of expertise, authority, and achievements
  3. Click-through rates and engagement

Exemplary Instances of Reverse Sink or Swim

The following examples illustrate the reverse sink or swim phenomenon, where individuals or companies not only meet the challenge but exceed expectations, garnering prestigious recognition at industry-leading events.

  1. Karl Hudson at Searcharoo Receives “Best SEO Agency” at UK Digital Awards
  2. Searcharoo’s Karl Hudson Bags “Best Link Building Company” at UK SEO Awards
  3. {AUTHOR} at {BRAND} Earns “{TOPIC}” at UK Digital {AWARDS}

The Power of Customizable Titles for SEO

Purchasing backlinks with customizable titles and URLs allows you to tailor the external post to align seamlessly with your page, enhancing the relevance and power of the backlink. Here’s why this strategy is advantageous:

  • Increased flexibility and control over SEO strategy
  • Better optimization for targeted keywords
  • Stand out among competitors

Augmenting Your E-A-T Signals Through Your Author Bio

The most effective way to augment your E-A-T signals via your author bio is to build links to your author page on your website. Therefore, we emphasize the importance of a robust author bio and author page setup, coupled with a sound backlink strategy, as another pivotal way to convince Google why you’re the right company to rank in your industry.

By incorporating these insights into your SEO strategy, you can harness the power of author bios to not only engage your readers but also optimize your website’s visibility and reputation in the eyes of search engines.

Adopting an E-A-T Centric Approach

Adopting an E-A-T centric approach in your SEO strategy is crucial. The expertise, authoritativeness, and trustworthiness of your website directly influence your site’s reputation and Google’s perception of your content’s quality. Here’s how you can refine your E-A-T signals:

  1. Expertise: Showcase your knowledge and experience in your field. Your author bio should reflect your professional qualifications, achievements, and the depth of your understanding in your area of expertise.
  2. Authoritativeness: Establish your authority by linking to reputable third-party websites that have acknowledged your work or featured your content. Also, consider guest posting on high-authority websites in your industry.
  3. Trustworthiness: Consistently produce high-quality content that provides value to your readers. Include clear and accurate contact information on your website and respond promptly to user comments or inquiries. Also, ensure your website is secure (HTTPS).


Ultimately, having a compelling author bio is not just about promoting yourself but also about enhancing your website’s SEO performance. When executed correctly, it can enhance your E-A-T signals, improve your website’s reputation, and increase your visibility in Google’s search results. It can be a powerful tool in your SEO strategy, helping you to establish your expertise, demonstrate your authority, and build trust with both your readers and Google.

So, start crafting your compelling author bio today and make your mark in the digital world!





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