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Advanced Reverse Sink or Swim: Prioritize AUTHOR in Title and URL for Boosting SEO and Brand Signals in 2023


The SEO industry is expected to reach a staggering $80 billion by 2023. If you want to get a slice of this lucrative pie, you need to stay ahead of the curve and adopt the most proven SEO strategies that deliver real results in organic traffic growth.


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Me & James Dooley after attending the OMG Machines private event

Me and E-E-A-T founding partner James Dooley after hosting the OMG Machines London Casino SEO mastermind

One such approach is the innovative advanced RSOS “reverse sink or swim” method developed by the notorious OMG (ONE MAN GANG) Greg Morrison.

This method focuses on emphasizing the author aspect in the title and URL of your press mentions, accolades, and even guest articles.

In doing this, you can effectively harness Google’s E-E-A-T (Experience, Expertise, Authority, Trust) signals, which serve as essential factors and guidelines established by Google for training machine learning algorithms in ranking results, are also crucial in assisting search quality raters in evaluating and improving the search engine’s performance.

By doing so, you can create a seamless and in-depth integration of nuanced entity mentions, which are then stacked with E-E-A-T signals that funnel authority directly to your website.

This article will explain how this technique works and a peek behind the curtain on you can apply it to your own website.

We’ll also share with you not only the exact killer title tag formula that we use in our E-E-A-T ranking matrix to maximize your results but actual real placements that have catapulted our sites.

I. How to Use AUTHOR in Title and URL for SEO Benefits

A. How AUTHOR Boosts Your Brand Signals and Search Rankings

Using the AUTHOR element in your title and URL is a powerful SEO strategy that can elevate your brand signals and search rankings. This tactic helps you increase the visibility and recognition of both your author and your brand, which can improve your rankings for relevant keywords. Moreover, it shows the expertise and credibility of your content creator, which can increase your click-through rates (CTR) and user engagement.

B. How AUTHOR Enhances Your E-E-A-T (Experience, Expertise, Authority, Trustworthiness) Score

Adding the AUTHOR element to your title and URL also helps you enhance your E-E-A-T score, which stands for Experience, Expertise, Authority, and Trustworthiness. Google uses this score to evaluate the quality of web pages and websites. By displaying your author’s credentials and achievements, you can strengthen your content’s E-E-A-T score, resulting in higher rankings on search engine results pages.

C. How AUTHOR Improves Your Social Media Sharing

Incorporating the AUTHOR element into your title and URL can also boost your social media sharing. By showcasing your author’s expertise, you make your content more credible and trustworthy, which encourages users to share it on their social media platforms. This can lead to increased brand exposure and improved social media engagement.

III. How to Craft Killer Title Tags Using the T-A-B-A Formula: {TOPIC} + {AWARDS} + {BRAND} + {AUTHOR}

The T-A-B-A title tag formula is our go-to when doing author press editorial links; coined by SEO Expert James Dooley, it combines the most important elements of your web page into one title tag, which consists of {TOPIC} + {AWARDS} + {BRAND} + {AUTHOR}.

Using this formula is crucial as these are the highest-weighted page level algorithmic factors when ranking and indexing web pages in Google.

Again, pushing for CTR & brand exposure by grabbing the users’ attention with a compelling topic, highlighting your brand and the author’s awards and achievements, all whilst simultaneously reinforcing your brand recognition in both the title tag and URL. Later on in the article, we’ll also explain how even unlinked mentions in our ranking matrix still provide significant results.

  1. The more diversity you can get into your backlink profile, the better; it allows you to go more aggressive on other link-building types whilst mitigating business risk by diluting your link profile.
  2. T-A-B-A stands for Topic, Awards, Brand, and Author. You can use these four elements to create catchy and informative title tags that boost your E-E-A-T signals.

Here’s how it works.

a. Topic: This is the main keyword or phrase that describes what your content is about

  1. It should match the search intent of your target audience and be relevant to your niche or industry. For example, “SEO agencies” or “accountancy practices”.

b. Awards

  1. This is where you showcase your achievements, accolades, or recognition in your field.

It could be an award you won, a certification you earned, a ranking you achieved, or a testimonial you received. For example, “Best SEO Consultant at Digital Awards” or “Award-Winning Accountancy Practice”.

c. Brand

You mention your company, website, product, or service names here. It helps you build brand awareness and credibility among your audience. For example, “Searcharoo” or “TaxBite”.

d. Author

This is where you introduce yourself as the creator of the content. It helps you establish your authority and expertise in your topic. You can use your full name, first name, initials, or nickname. For example, “Karl Hudson” or “Kasra Dash”.

You can mix and match these four elements to create different title tags for different purposes. Here are some examples:

a. Karl Hudson at Searcharoo Voted “Best SEO Consultant” from Digital Awards

This title tag uses the Author (Karl Hudson) as the main hook while also mentioning the Brand (Searcharoo) and the Awards (Best SEO Consultant from Digital Awards). This generates curiosity and interest in both the individual and the company, leading to increased brand exposure and click-through rates.

b. Lancashire Awards Give Searcharoo the “Best Internet Marketing Company 2023″

The Brand (Searcharoo) is the main focus in this example, while the Awards (Best Internet Marketing Company) are also highlighted. The addition of the year (2023) provides a sense of recency and relevance, making the title tag more compelling for users to click.

c. Why Searcharoo Won the “Best UK Employer 2023” Award at Digital Recruitment Awards

Here, the Brand (Searcharoo) is still the main focus, but the title tag also uses a question format to pique users’ interest. The Awards (Best UK Employer 2023) are also featured, along with the name of the event (Digital Recruitment Awards). This title tag showcases a different aspect of the company, helping it stand out among competitors.

  1. Using the T-A-B-A formula can help you create killer title tags that boost your E-E-A-T signals and attract organic clicks from the search engines and genuine visitors from referral press traffic at scale.

III. Advantages of Customizable Titles for SEO

A. Increased Flexibility and Control Over SEO Strategy

Customizable titles enable you to tailor your title tags to target your audience and keywords better. This increased flexibility allows you to adapt your SEO strategy and improve your search rankings more effectively.

B. Better Optimization for Targeted Keywords

Incorporating the AUTHOR element in your title and URL allows for better optimization of targeted keywords. This can lead to higher search rankings and improved visibility in search engine results pages (SERPs).

C. Stand Out Among Competitors

By prioritizing the AUTHOR in your title and URL, you showcase the expertise and achievements of your team, helping your brand stand out among competitors. This can lead to increased brand signals, better user engagement, and higher click-through rates.

IV. Best Practices for Incorporating AUTHOR in Title and URL

A. Selecting Contextually Relevant Ranking Factors

When incorporating the AUTHOR element in the title and URL, selecting contextually relevant ranking factors is essential. This means considering factors such as the author’s expertise, achievements, and reputation, as well as the target audience and keywords for the content.

B. Aligning Content with Buyer Audience Needs

Ensure that your content addresses your target audience’s specific needs and preferences. By aligning your content with buyer audience needs, you create content that is more likely to resonate with your audience and generate higher engagement rates.

C. Leveraging Author Bios for Link Building

Author bios can be a powerful tool for link building. By highlighting the author’s expertise, accomplishments, and social media profiles in their bio, you can create additional opportunities for link-building and increase your content’s overall authority and trustworthiness.

V. The Power of Unlinked Mentions and Brand SERPs

A. How Unlinked Mentions Boost Your Brand Awareness and Rankings

Unlinked mentions are instances where your brand name is mentioned online without a hyperlink. These mentions can be valuable for SEO because Google recognizes them as a signal of brand authority and popularity. The more people talk about your brand online, the more likely Google will rank your website higher for relevant keywords. To capitalize on the power of unlinked mentions, you should encourage online conversations about your brand by creating engaging content, reaching out to influencers, and monitoring social media.

B. Why You Should Showcase Your Brand + Awards for Google Quality Raters

Google’s Quality Rater Guidelines are a set of criteria that Google uses to evaluate the quality of websites and web pages. One of the key factors that Google looks at is Experience, Expertise, Authority, and Trustworthiness (E-E-A-T). E-E-A-T measures how credible and reputable your website and content are in your niche. You can improve your E-E-A-T score by showcasing your brand’s achievements, awards, and authors’ expertise on your website. This will help you impress both Google and your potential customers.

C. How to Achieve a Strong Brand SERP

A brand SERP is the set of results that appear when someone searches for your brand name on Google³. A strong brand SERP is essential for online success because it helps you establish a positive first impression, increase brand awareness, and drive more traffic to your website. To achieve a strong brand SERP, you need to focus on optimizing your website’s on-page elements, such as title tags, meta descriptions, and URLs, with your brand name and relevant keywords. Additionally, you must prioritize creating high-quality content highlighting your brand’s expertise and achievements and actively manage your online reputation through social media and review platforms.

VI. Conclusion

The advanced reverse sink or swim technique, which prioritizes AUTHOR in title and URL, offers a multitude of benefits for SEO purposes. Incorporating the T-A-B-A formula {TOPIC} + {AWARDS} + {BRAND} + {AUTHOR}, as demonstrated in the perfect title tag examples, can maximize SEO benefits, showcase expertise and achievements, and increase click-through rates and engagement.

Have our team audit your website today

Have our team audit your website today.

By implementing this approach, businesses can enhance their link-building, increase brand signals, and improve search rankings.





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